Hello, I’m Jennifer Riel
Chief Strategy Officer
I have a particular passion for using strategy as a tool to solve our clients' toughest challenges. The sweet spot at the intersection of the creativity of design thinking and the rigor of strategy is my happy place.
What you won't learn from my bio:
I’ve been to 6 continents for work (the seventh will be tough); I am exactly 5 feet tall and don’t really wish I was taller; the one artist I wished I’d seen in concert is Johnny Cash; I am an unofficial but eager promoter of all things Canadian.
Joined IDEO:
2019
My Work
Creating Great Choices with Jennifer Riel
Transcending Either-Or Decision Making
Full Bio
Jennifer Riel is an IDEO Partner and Chief Strategy Officer. In this role, she works with the senior leadership team to set and activate the long-term strategy for the firm. She also collaborates with clients and internal teams to push the edges of creative problem solving, leveraging tools from strategy and design thinking. As a strategy advisor, Jennifer has worked across industries and countries, helping organizations and teams to build winning, sustainable and human-centered strategies.
Before IDEO, Jennifer spent 13 years at the Rotman School of Management, where she taught undergrads, MBAs and executives how to think creatively about their toughest challenges. During this period, she partnered with organizations to help them build their strategic thinking capabilities and transform their teams.
Jennifer is also the author of Creating Great Choices: A Leader's Guide to Integrative Thinking (with Roger L. Martin, Harvard Business Review Press, 2017). Creating Great Choices is a Wall Street Journal best seller and was shortlisted for Canada's National Business Book Award.