What makes organizations more creatively competitive?

Change can be hard and uncomfortable. But when it's done with intention, it can be a beautiful force. Dr. Reddy’s journey to becoming a purpose-driven organization is a testament to its own willingness to embrace change for the benefit of its people and the business.

Partner and Managing Director, IDEO San Francisco

We’ve learned that the best new ideas and capabilities are often incubated from the bottom up through someone’s personal energy and commitment, so it’s important for us to nurture the right kind of environment for it to grow.