◀︎Big Questions

How will we move people and things in the future?

Designing for the future of autonomous mobility, multi-modal transportation, and the ever-changing technology that fuels it

Working with an iconic company with a long history in the automotive industry, we took on the challenge of paving a new path towards a future that’s actually less reliant on cars. The work is a testament to Ford’s openness to a different kind of vision, one that takes into account how people live.
Iain Roberts

IDEO Alum