◀︎Big Questions

How might we leverage play to take on today's biggest challenges?

Applying the principles of play to connect with people at a deeper emotional level that captivates, delights, empowers and transforms.

Through Play, we not only bring more joy and laughter into the world, we also deepen engagement, create meaning, build community and empower people through transformative experiences. Play gives us a unique lens for taking on today's toughest challenges in education, healthcare, workplace culture and designing for a more sustainable future.

Michelle Lee

Partner and Managing Director, IDEO Play Lab

JOURNALWendy Wang & Michelle Lee & Lauren Lin

Is Gen Z Ready to Embrace AI? It’s Complicated.

JOURNAL

How Play Can Lead the Way to a Sustainable Future

Open Innovation Challenge

Designing healthy, inclusive spaces that enable individuals & communities to thrive

CASE STUDYVerizon

Creating an Out-of-This-World STEM Learning Experience

Mastering the art of invention and sparking joy through play! I love pushing the boundaries in all aspects of invention and play - whether through clever mechanisms, re-imagining classic play, new technology, materials or platforms - we love thinking big and playing to win by sparking joy and delight through delivering tangible play (aka great toys) to the world's kids and kids at heart.

Adam Skaates

PARTNER AND MANAGING DIRECTOR, IDEO PLAY LAB